FOX Cider

FOX Cider is a local cider brand rooted in craftsmanship, quality fruit, and authentic production. This project focused on reimagining the brand through a refreshed visual identity and a cohesive digital experience.

The rebranding was translated across multiple touchpoints, including a website, a newsletter, and an interactive in-store tasting kiosk. Together, these elements create a consistent brand journey, allowing visitors to discover the story behind FOX Cider, explore the different flavours, and engage with the brand in both digital and physical environments.

By combining storytelling, bold visuals, and user-centred design, the project strengthens FOX Cider's identity and creates a memorable experience that connects the product, the brand, and its audience.